Invest from the ground up, trees first, wood next.

October 14 & 15, 2021

Co-hosted by the California Urban Forests Council
& the Urban Wood Network

Connect with municipal arborists, urban forest managers, urban wood enthusiasts, landscape design professionals, planners, and non-profits from across California for this unique educational and networking experience.

Earn WCISA CEUs!
Up to 8.25 for the 2 days
See details below

Already Registered!
Check out the attendee guide to get the most out of the event. 

Schedule Highlights

Richard Louv

Acclaimed author and journalist, Richard Louv will be joining us. Richard speaks internationally on nature-deficit disorder, a concept he first introduced in his international bestseller, Last Child in the Woods; on the importance of children’s and adults’ exposure to nature for their health, and on the need for environmental protection and preservation for greater access to nature and the health of the Earth.

Dr. Matt Ritter

Botanist, author, and professor, Dr. Matt Ritter has been working with us on our CIRCLE4.0 grant, looking at underutilized species that could become great urban trees. As a scientific author, his publications attempt to foster a sense of appreciation for California’s unique flora. Many of us have a copy of A Californian’s Guide to the Trees Among Us and California Plants: A Guide to our Iconic Flora, on our shelves. This session examines what tree species could become great urban trees in different regions around California with the changes to our climate.

Urban Wood Policy

Panel lead by Mike Palat. Learn from early adopters of an urban wood policy. Topics include innovations in strategic planning and put plans into action.

Virtual Tours

Tune in for a tour of Street Tree Revival with John Mahoney, and Deadwood Revival Designs, with Danny Torres. The tours will be followed by a Q&A.

Lightning Rounds

We have a range of speakers that will be joining us for lightning rounds, to drill into topics of interest for us in urban forestry and those working with urban wood. Check back for our schedule soon.

Be immersed in this unique educational and networking experience designed exclusively for the urban forest and urban wood sector. Join the virtual sessions to gain insights, strategies, and inspiration.

SCHEDULE

Please note, the schedule may change and all times are approximate.

CEUs FOR DAY ONE:  4.5 CTM  |  3.0 BCMA-M  |  1.5 BCMA-P

DAY ONE: THURSDAY, OCTOBER 14

8:00 AM 

VIRTUAL COFFEE: WELCOME & LOGISTICS

JENNIFER ALGER — Urban Wood Network

NANCY HUGHES — California Urban Forests Council

8:15 AM

WELCOME FROM THE US FOREST SERVICE

SHERRY HAZELHURST — Director, State Private & Community Forestry, Region 7

MIRANDA HUTTEN — Acting National Urban & Community Forestry Program Manager, State and Private Forestry

8:20 AM

KEYNOTE SPEAKER: DR. MATT RITTER

Underutilized Species for the Future of Urban Wood and the Urban Forest

9:10 AM

Presentation of Excellence in Education Award

9:15 AM

SPEAKER: KELAINE RAVDIN

The Carbon Cycle: Adventures of a Carbon Atom from the Dawn of the Earth to the Year 2200.

9:35 AM

BREAK

9:50 AM

UTILIZING MUNICIPAL TREES FROM COAST TO COAST LIGHTNING ROUND FOLLOWED BY Q & A PANEL:

DWAYNE SPERBER — Wudeward Urban Forest Products

Trees deserve a better ending

Established in 2017, the Urban Wood Network (UWN) is a national, membership-based association dedicated to the urban wood industry. From a Midwest perspective, learn how UWN is rising as the voice of the urban wood industry across the country. The Urban Wood Network believes that our trees deserve a better ending. The more we all proclaim the essential qualities of living urban and community trees, the better we become at bringing those beneficial, healthful characteristics into our built environments through the use of urban forest products. Trees first. Wood next.

RICK SIEWERT — Wood From the Hood

Rick will share how he as an early adopter of urban wood utilization, rescues wood with a zipcode from Minneapolis MN.

 

JENNIFER SZELIGA — Urban Wood Rescue

Jennifer will discuss how the Sacramento Tree Foundation started their up Urban Wood Rescue program using city trees in Sacramento California.

 

MARISA REPKA — Cambium Carbon

Marisa will share findings from Cambium Carbons Reforestation Hub analysis conducted with New York City Parks, and Pathways to Municipal Wood Reuse.

 

SCOTT ALTENHOFF — City of Eugene, Urban Forester

Scott will explore how the City of Eugene, OR has been working with a number of different partners to map out and better understand its urban wood & biomass network and systems in hopes of promoting community sustainability and a more circular economy.

11:05 AM

PRESENTATION OF CALIFORNIA URBAN FORESTRY AWARDS

11:15 AM

INTERVIEW WITH RICHARD LOUV:

Shifting the Climate Narrative — The Real Power of People

Nancy Hughes, CaUFC’s executive director, interviews author Richard Louv reflecting on the following:

“To a great extent this convening is reflecting on climate change, the role urban forestry plays, and the life cycle of urban trees as it relates to not only quality of life for communities, but the carbon cycle and the services trees provide, including a second life once the trees have died and are removed.  With that as background, this interview will reflect on the role those who work in these fields play in addressing these issues and the contributions they are making every day toward the change that is required.  We often lose sight of how our individual and collective efforts are truly changing things.”

11:45 PM

LUNCH BREAK 

12:15 PM

WELCOME BACK 

12:20 PM

PRESENTATION OF CALIFORNIA URBAN FORESTRY AWARDS

12:30 PM

PRESENTATION: ANDY TROTTER

What is the Urban Wood Network?

1:00 PM

PRESENTATION: JENNIFER ALGER

Introduction to Urban Wood Standards & Certification

1:15 PM

LUNCH BREAK 

1:30 PM

PRESENTATION OF CALIFORNIA URBAN FORESTRY AWARDS

1:40 PM

PANEL: URBAN WOOD POLICY & PROGRAMS PANEL, INCLUDES Q & A

Panel lead by Mike Palat. Learn from early adopters of an urban wood recycling policy. You will learn of innovations in strategic planning and tangible ways you can implement an urban wood recycling policy.

MIKE PALAT — West Coast Arborists
MIKE BORN — Urban Wood Economies
BRETT LANCE — City of Upland
JOHN MAHONEY — Street Tree Revival
SCOTT PAUL — Taylor Guitars
ALEJANDRO RUIZ-VALESCO — City of Chula Vista

3:00 PM

PRESENTATION OF CALIFORNIA URBAN FORESTRY AWARDS

3:05 PM

The future of urban forestry in California – potential, proposals, and predictions.

John Melvin and Walter Passmore will provide an overview of recent developments in funding and legislation that will influence urban forestry programs throughout the State.

JOHN MELVIN — Staff Chief, CAL FIRE Resource Protection & Improvement

WALTER PASSMORE — State Urban Forester, CAL FIRE Resource Protection & Improvement

3:40 PM

WRAP-UP

CEUs FOR DAY TWO:  1.5 CTM  |  1.5 BCMA-P

DAY TWO: FRIDAY, OCTOBER 15

9:00 AM 

VIRTUAL COFFEE & WELCOME

JENNIFER ALGER — Urban Wood Network
NANCY HUGHES — California Urban Forests Council

9:10 AM

UPDATE: GROWING GREAT NEIGHBORHOODS WITH CAUFC

NANCY HUGHES — California Urban Forests Council

9:30 AM

VIRTUAL TOUR:

A tour of Street Tree Revival with John Mahoney.

9:45 AM

VIRTUAL TOUR:

A tour of Deadwood Revival Designs, with Danny Torres.

10:00 AM

VIRTUAL TOUR:

A tour of the Urban Salvaged & Reclaimed Wood store led by Jennifer Alger

10:15 AM

BREAK

10:30 AM

Q & A WITH VIRTUAL TOUR GUIDES:

JOHN MAHONEY — Street Tree Revival

DANNY TORRES — Deadwood Revival Designs

JENNIFER ALGER — USRW Certified Urban Wood

11:00 AM

WRAP-UP

WCISA CEUs — 80% attendance required to earn your CEUs

CEUs FOR DAY ONE:

4.5 CTM
3.0 BCMA-M
1.5 BCMA-P

CEUs FOR DAY TWO:

1.5 CTM
1.5 BCMA-P

Speakers and hosts

Jennifer Alger

Jennifer Alger

Executive Director, Urban Wood Network Western Region

Jennifer Alger is President of Far West Forest Products and has been working with urban salvaged woods for over 20 years. She is the director of the Urban Wood Network Western Region, and the founder of USRW Inc. that has developed the first-ever Urban Lumber Standards for North America. She is working with an expert team of developers and customer experience specialists on the build-out of an inventory management system and enterprise application that will allow users to easily adhere to the Industry Standards.

Scott Altenhoff

Scott Altenhoff

Urban Forestry Management Analyst, City of Eugene

Scott Altenhoff is an urban forester with the City of Eugene and currently serves as President of the Society of Municipal Arborists (SMA). Scott has a long-standing interest in promoting urban sustainability via trees and green infrastructure and believes that closing urban wood/green waste loops is a critical piece of the puzzle.

Mike Born

Mike Born

Urban Wood Economy

Mike Born has worked in wholesale hardwood distribution from 1981 to 2011 in both domestic and international markets. Sourcing and procurement is a critical function in matching the right raw material production to the correct end-user. He specialized in wood for musical instruments and has in his list of clients, Fender, Leo Fender at G&L, Rickenbacker, and Taylor Guitar.

Nancy Hughes

Nancy Hughes

Executive Director, CaUFC

Nancy Hughes is the executive director of The California Urban Forests Council – and has acted in this capacity since 2005. She leads an amazing staff addressing efforts in advocacy, education, and outreach, and large-scale regional tree plantings throughout California. 

Brett Lance

Brett Lance

City of Upland

Brett Lance has been working in Public Works for 32 years and has a Bachelor’s degree from Cal Poly Pomona. Brett is also a Pest Control Advisor, Qualified Applicator, and Certified Arborist.

Richard Louv

Richard Louv

Author & Journalist

Richard Louv is a journalist and author who speaks internationally on nature-deficit disorder, a concept he first introduced in his international bestseller, Last Child in the Woods; on the importance of children’s and adults’ exposure to nature for their health, and on the need for environmental protection and preservation for greater access to nature and the health of the Earth.

John Mahoney

John Mahoney

Street Tree Revival

John Mahoney is an Area Manager at West Coast Arborists’ urban wood business, Street Tree Revival. At the intersection of power tools and creativity, John Mahoney found his niche – turning otherwise forgotten urban green waste into dazzling works of art.

John Melvin

John Melvin

Staff Chief, CAL FIRE

John Melvin is the Staff Chief for CAL FIRE’s Resource Protection and Improvement and Acting State Urban Forester. He started with CAL FIRE in 1999 as a seasonal Forestry Aid in Lake Tahoe before joining the U&CF Program in February 2002. John has a hard time picking just one favorite tree; instead, he likes exceptional trees of any species.

Mike Palat

Mike Palat

Vice President, West Coast Arborists

Mike Palat currently works as Vice President of West Coast Arborists Inc., overseeing public agency contracts and field operations in Southern California and Arizona. Mike serves as the Chairman of the San Diego Regional Urban Forests Council.

Walter Passmore

Walter Passmore

State Urban Forester, Resource Protection & Improvement CAL FIRE

Walter Passmore was selected to be the California State Urban Forester, starting work on June 1, 2021.  He leads the Urban and Community Forestry Program on behalf of CAL FIRE to carry out responsibilities such as administration of the California Urban Forestry Act, Urban, and Community Forestry Grants, and partnerships. Walter previously served in roles as the Assistant Deputy Director and Community Assistance Forester for the Mississippi Forestry Commission, City Forester for Dallas, Texas, Urban Forester for Austin, Texas, and Urban Forester for Palo Alto, California. He began his career in forestry with the USDA Forest Service in 1989 and later began working in urban forestry when he was promoted to the State Headquarters of the Mississippi Forestry Commission in 1999.  His educational background includes a Bachelor of Science degree in Forestry and Natural Resources Management from California Polytechnic State University and a Master of Public Administration degree from California State University in Dominguez Hills.

Scott Paul

Scott Paul

Director Of Natural Resource Sustainability, Taylor Guitars

Scott Paul is the Director Of Natural Resource Sustainability with Taylor Guitars. With two planting projects in the works, Taylor’s collaboration with partners like West Coast Arborists sheds light on the challenges and benefits of creating a circular economy around urban trees.

Kelaine Ravdin

Kelaine Ravdin

Founder, Urban Ecos

Kelaine Ravdin is the founder of Urban Ecos. Urban Ecos promotes sustainability through the wise use of natural resources, consulting on projects looking to mitigate greenhouse gas, discover ecosystem services benefits, and tech transfer and education.

Marisa Repka

Marisa Repka

Co-founder, CFO, Cambium Carbon

Marisa Repka leads Cambium Carbon’s city-based consulting work: she connects the pieces of the urban wood system to facilitate relationship building and community impact. She holds a Masters of Environmental Management with a specialization in Business from the Yale School of Forestry and Environmental Studies.

Matt Ritter, PhD

Matt Ritter, PhD

BOTANIST, AUTHOR, PROFESSOR | California Polytechnic San Luis Obispo

Matt Ritter is a professor in the Biology Department at Cal Poly, San Luis Obispo. On-campus I share my passion for plants with those looking to engage with and understand the amazing world that grows around us.

As a scientific author, my publications attempt to foster a sense of appreciation for California’s unique flora.  A Californian’s Guide to the Trees Among Us and California Plants: A Guide to our Iconic Flora, are two such examples. As a college professor, I help young people cultivate their curiosity and learn more about the organisms in our world. I believe in paying close attention; to looking for the beauty in the details—life is rich when we take time to closely observe the organisms and processes around us. My natural history books have been attempts to reveal these natural wonders to my readers.

Alejandro Ruiz-Velasco

Alejandro Ruiz-Velasco

Recycling Specialist, City of Chula Vista

Alejandro Ruiz-Velasco has worked for the city of Chula Vista office of sustainability for the past 15 years on various topics ranging from energy management and energy efficiency, and recently environmental services, focusing on recycling and the new State law SB 1383.

Rick Siewert

Rick Siewert

Co-Founder, Wood from the Hood

Rick Siewert, with his wife Cindy, started Wood From the Hood after they watched an old Ash tree being cut down in the backyard of their Minneapolis home. Losing their neighborhood tree was hard enough, but hauling it to a landfill was not an option. With a family history in the commercial cabinetry business since 1965, the Siewerts knew the life of this tree didn’t have to end because it was being removed.

Dwayne Sperber

Dwayne Sperber

Wudeward Urban Forest Products

Dwayne Sperber has dedicated himself to building the urban wood industry. For nearly 20 years he has advised on the vast potential of this renewable resource. Dwayne is called on to provide urban wood utilization guidance and products for leaders across sectors including municipalities, academia, arborists, design professionals, manufacturers, and suppliers. Dwayne is an appointed member of the Wisconsin Urban Forestry Council and founding member and advisor of the Urban Wood Network.

Dwayne is the founder and owner of Wudeward Urban Forest Products, a mission-driven producer and supplier of lumber, architectural woodwork, veneer, and furnishings.

Jennifer Szeliga

Jennifer Szeliga

Director of Urban Forest Renewal, Sacramento Tree Foundation

Jennifer’s work is focused on urban wood utilization and giving trees a second life. Jennifer helped launch the organization’s Urban Wood Rescue Program (UWR) that she now runs the program full-time. Urban Wood Rescue preserves a tree’s positive carbon footprint by taking removed trees that are normally chipped into mulch or sent to a landfill to decompose and turns them into slabs of quality kiln-dried wood.

Daniel Torres

Daniel Torres

Co-founder, Deadwood Revival Designs

Daniel Torres witnessed firsthand the terrible aftermath of forest wildfires while working as a firefighter for the Los Padres National Forest. The sight and thought of these once majestic forests left for dead inspired him to take action. His need to breathe life back into some of these trees lead him to co-found Deadwood Revival Design, where he was able to combine his passion for chainsaws and skills as a sawyer in the most impactful way. His mission is simple, sustainably harvest lumber in order to bring back to life what was left for dead.

Andy Trotter

Andy Trotter

Vice President, West Coast Arborists

Andy Trotter has been with West Coast Arborists, Inc. since 1982. his experience includes supervision all of the field operations as well as overseeing safety, training, nursery, and the wood recycling facility.

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