Highlights

  • Conference registrations were over 100, with almost 60 on the tree tour.
  • Website views are up 35% and people are spending longer on the site, mostly viewing conference pages
  • Facebook likes and followers continue to grow
  • Strategic Plan available online to track changes
  • City Forest Renewal program has a website and a new logo

Conference swag items that were given away: Bandana, button, notebook and temporary tattoos. Bandanas and notebooks were the most popular.

City Forest Renewal

City Forest Renewal program has a website and now, a logo. In the coming days the website will be updated to reflect the logo color scheme. The logo will alsohave a few minor edits before being finalized.

 

CAUFC Communications Channels

Facebook page likes: 1,328
Facebook page followers: 1,330
Twitter: 988
Email subscribers: 1,619

The CaUFC Instagram account has been set up.

 

Email Audience

The November newsletter had yet to go out as at the time of this report.

Our email performance, measured by open and click rates:

  • 19.7% Average Open Rate
  • 2.2% Average Click Rate
  • 0.1% Average Unsubscribe Rate

MailChimp open (turquoise) and click rate (green). 

CAUFC Website Views and Visits

Highlights

Reporting on full months, up to Oct 31st. The spike in views and visits are for the conference.

  • Sessions down 53.12%
  • Page views down 50.73%
  • Visitors down 42.58%
  • Average time on site down 31.78%

Conference pages were among the most visited pages on the website.

 

 

Top pages by views Oct 1–31, 2019
  1. California Urban Forests Council –
    Growing Trees Make Great Communities
  2. Resources
  3. Why Urban Forests?
  4. Events
  5. California Climate Trees Map
  6. About Us
  7. Schedule 2019
  8. Conference 2019
  9. Board
  10. Community Tree Planting Event – Escondido
Average time on site

The average time visitors are spending on the website decreased over the past month, to only 1 minute and 27 seconds.

Classy

Conference Registrations

Tree Tour: 40 registrations, almost 60 attended
Conference: 119
Awards & Soiree: 6

 

Net Raised $18,282.30

 

IFGU Communications Channels

Facebook page likes: 937
Facebook page followers: 906
Twitter: 537
Instagram: 688

IFGU Website Views and Visits

Highlights

Visits to the IFGU site have been trending up with the fall tree planting events for the Cool Parks program. Visitors are often looking for tree planting events.

Page Views: 865

Visitors: 431

 

 

Average time on site

The average time visitors are spending on the website decreased over the past month, to only 1 minute and 11 seconds.

Top pages by views Oct 1–31, 2019
  1. Invest From the Ground Up –
    Growing Trees Make Great Neighborhoods
  2. San Francisco Bay Area Tree Planting Project
  3. Arbor Day Foundation Community Canopy Trees
  4. CIRCLE3.0
  5. Trees are the Lungs of the Earth
  6. Resources
  7. Trees mean business
  8. Invest From the Ground Up –
    Community Tree Planting
  9. About
  10. Tree Planting and Latest News