City Forest Renewal

City Forest Renewal program has a website and now, a logo. The site has been updated to reflect the logo elements.


CAUFC Communications Channels

Email subscribers: 1,614

The email list grow a little with the conference, and as usual, lost a handful of subscribers during the annual donation appeal season.


Facebook page followers: 1,335
Twitter: 1,001
Instagram: 164

Instagram started off featuring all of the entries from our haiku promotion.

Email Audience

There was no newsletter in December as we had a number of fundraising blasts. Our email list performance, measured by open and click rates:

  • 19.6% Average Open Rate
  • 2.2% Average Click Rate
  • 0.1% Average Unsubscribe Rate

For our fundraising email blasts, these drop to:

  • 15.7% Open Rate
  • 0.5% Click Rate (8 clicks)

CAUFC Website Views and Visits


Website statistics for the year 2019.

  • Sessions: 7,480
  • Visitors: 5,193
  • Page Views: 15.53k
  • Average Time on Site: 1m 48s
  • Pages/Session: 2.08





 to Site:






% New Sessions:






Avg. Time
on Site:

1m 48secs


New Sessions:


Returning Sessions:




Tablet 2.75%

Mobile 27.89%

Desktop 69.36%

Website statistics for the year 2019.

  • Average Views per Month: 1,294
  • Average Visitors per Month: 432.75
Top pages by views 2019
  1. California Urban Forests Council –
    Growing Trees Make Great Communities
  2. Schedule 2019
  3. 2019 Conference
  4. Why Urban Forests?
  5. Events
  6. Resources
  7. Speakers 2019
  8. About Us
  9. CA Climate Trees Map
  10. Board


End-of-year fundraising campaign: 

Donations: $236.82
Donors: 3

IFGU Communications Channels

Facebook page likes: 942
Twitter: 536
Instagram: 687

IFGU Website Views and Visits


Visits to the IFGU site have been trending up with the fall tree planting events for the Cool Parks program. Visitors are often looking for tree planting events.

Page Views: 865

Visitors: 431



Average time on site

The average time visitors are spending on the website decreased over the past month, to only 1 minute and 11 seconds.

Top pages by views Oct 1–31, 2019
  1. Invest From the Ground Up –
    Growing Trees Make Great Neighborhoods
  2. San Francisco Bay Area Tree Planting Project
  3. Arbor Day Foundation Community Canopy Trees
  4. CIRCLE3.0
  5. Trees are the Lungs of the Earth
  6. Resources
  7. Trees mean business
  8. Invest From the Ground Up –
    Community Tree Planting
  9. About
  10. Tree Planting and Latest News