All of our April planting events have been postponed, but we are continuing to design and produce materials to use in the future.
Invest From the Ground Up
We now have branded tablecloths to use at Invest From the Ground Up events
Finding SereniTree – Haiku Promotion
We launched our 2020 Haiku promotion and are encouraging people to write haikus while they are sheltering in place.
CIRCLE3.0 Pruning Postcard
A postcard has been mailed out to everyone who received a Community Canopy tree for the CIRCLE3.0 program with tips on how to prune their young care during spring.
CAUFC Communications Channels
Email subscribers: 1,619
The email subscribers have slightly decreased over the past month.
Facebook page followers: 1,353
Instagram is continuing to pick up followers. Facebook and Twitter have been slightly trending up.
Our email list performance, measured by open and click rates:
- 19.6% Average Open Rate
- 2.2% Average Click Rate
- 0.1% Average Unsubscribe Rate
April newsletter performance:
- 19.0% Open Rate
- 4.0% Click Rate (62 clicks)
People opening our emails ‘often’ picked up 1% in the past month. Engagement (how our subscribers respond, by opening emails and clicking on links):
- 14% often
- 12% sometimes
- 71% rarely
CAUFC Website Views and Visits
The chart on the right tracks the page views and visitors to the site each month. After peaking in September, views and visitors dropped back before picking up again in January.
Website statistics for the past 12 months
(Apr 1, 2019 – Mar 31, 2020).
- Visitors: 6,910
- Page Views: 19,830
Average time on site
The average time visitors are spending on the website increased in March, to 1 minute and 34 seconds.
Website performance over past year (Apr 1, 2019 – Mar 31, 2020)
% New Sessions:
Top pages by views (Apr 1, 2019 – Mar 31, 2020)
- Home page – 4,972
- Schedule 2019 – 1,345
- Why Urban Forests? – 609
- Events – 587
- 2019 Conference – 575
- Resources – 552
- About Us – 531
- Speakers 2019 – 439
- Home Page – 435
- CA Climate Trees Map –377
Donations this year:
IFGU Communications Channels
Facebook page likes: 943
IFGU Website Views and Visits
Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have picked up with tree workshops and planting events starting in the spring.
Page Views (March): 369
Visitors (March): 200
Average time on site
The average time visitors are spending on the website increased in March, to 84 seconds, almost double of the past month.
Top pages by views (Apr 1, 2019 – March 31, 2020)
- Invest From the Ground Up –
Growing Trees Make Great Neighborhoods
- San Francisco Bay Area Tree Planting Project
- Arbor Day Foundation Community Canopy Trees
- Trees are the Lungs of the Earth
- Home page
- About us
- Great things grow on trees
- Trees mean business