April 2020

All of our April planting events have been postponed, but we are continuing to design and produce materials to use in the future.

Invest From the Ground Up

We now have branded tablecloths to use at Invest From the Ground Up events

Finding SereniTree – Haiku Promotion

We launched our 2020 Haiku promotion and are encouraging people to write haikus while they are sheltering in place.

CIRCLE3.0 Pruning Postcard

A postcard has been mailed out to everyone who received a Community Canopy tree for the CIRCLE3.0 program with tips on how to prune their young care during spring.

CAUFC Communications Channels

Email subscribers: 1,619

The email subscribers have slightly decreased over the past month. 

 

Facebook page followers: 1,353
Twitter: 1,014
Instagram: 208

Instagram is continuing to pick up followers. Facebook and Twitter have been slightly trending up.

Email Audience

Our email list performance, measured by open and click rates:

  • 19.6% Average Open Rate
  • 2.2% Average Click Rate
  • 0.1% Average Unsubscribe Rate

April newsletter performance:

  • 19.0% Open Rate
  • 4.0% Click Rate (62 clicks)

People opening our emails ‘often’ picked up 1% in the past month. Engagement (how our subscribers respond, by opening emails and clicking on links):

  • 14% often
  • 12% sometimes
  • 71% rarely

 

CAUFC Website Views and Visits

Highlights

The chart on the right tracks the page views and visitors to the site each month. After peaking in September, views and visitors dropped back before picking up again in January.

Website statistics for the past 12 months
(Apr 1, 2019 – Mar 31, 2020).

  • Visitors: 6,910
  • Page Views: 19,830

 

Average time on site

The average time visitors are spending on the website increased in March, to 1 minute and 34 seconds.

Website performance over past year (Apr 1, 2019 – Mar 31, 2020)

Website
Sessions:

9,629

 

Visitors
to Site:

6,910

 

Page
Views:

19,830

 

% New Sessions:

72%

 

Pages/
Session:

2.06

 

Avg. Time
on Site:

1m 52secs

 

New Sessions:

86.57%

Returning Sessions:

13.43%

 

Device:

Tablet 2.75%

Mobile 26.10%

Desktop 71.15%

Top pages by views (Apr 1, 2019 – Mar 31, 2020)
  1. Home page – 4,972
  2. Schedule 2019 – 1,345
  3. Why Urban Forests? – 609
  4. Events – 587
  5. 2019 Conference – 575
  6. Resources – 552
  7. About Us – 531
  8. Speakers 2019 – 439
  9. Home Page – 435
  10. CA Climate Trees Map –377

Classy

Donations this year

Donations: $4,126
Donations: 7

IFGU Communications Channels

Facebook page likes: 943
Twitter: 534
Instagram: 686

IFGU Website Views and Visits

Highlights

Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have picked up with tree workshops and planting events starting in the spring.

Page Views (March): 369

Visitors (March): 200

 

 

Average time on site

The average time visitors are spending on the website increased in March, to 84 seconds, almost double of the past month.

Top pages by views (Apr 1, 2019 – March 31, 2020)
  1. Invest From the Ground Up –
    Growing Trees Make Great Neighborhoods
  2. San Francisco Bay Area Tree Planting Project
  3. Arbor Day Foundation Community Canopy Trees
  4. Trees are the Lungs of the Earth
  5. Home page
  6. Resources
  7. About us
  8. Great things grow on trees
  9. CIRCLE3.0
  10. Trees mean business