CAUFC Communications Channels
Facebook & Instagram
Meta (Facebook) has changed how they report analytics for both Facebook and Instagram. Measures like ‘reach’ (how many people are seeing your posts or page), from traditional advertising, are more important than follower numbers. Also important to know, is the audience interacting with our content. It is important to note that ‘reach’ is an estimated metric.
The percentage up or down measure is this period in relation to the previous period, which is the last month (February 2022) compared to the previous month (January 2022). Facebook is shown in blue, Instagram in pink, and the previous period in gray.
See last month’s report to see changes in our profile performance.
Facebook & Instagram Audience
Meta (Facebook) has changed how they report analytics for both Facebook and Instagram. Statistics on our audience reveal the age and gender, the top cities for our followers, as well as the top countries. The audience statistics are for all the time that has passed since we set up our page.
See last month’s report to see changes in our audience.
Facebook & Instagram Content Performance
Statistics reveal how our posts have performed over the past month. It is important to have our audience interact with our posts. More interaction with a post will then improve the reach of a post.
Our AMPlify video post has been the highest performing post, with 54 likes and reactions. Our post with the greatest reach has one of our haiku promotion entries.
On Twitter, we have 1,194 followers. Our top tweets are related to our AMPlify program. We also have our Haiku entries from last year running daily on our social media channels.
Email Audience & Newsletter Performance
Our newsletter for March was all about the AMPlifying the Urban Forest event, encouraging our audience to come out and join us to plant trees.
CaUFC Master List: 3,975
AMPlify List: 930
Email subscribers have remained fairly constant last year. We have started email blasts related to the AMPlify grant with the aim to engage volunteers from past planting events. We had to create a separate list for people interested in signing up to get updates about the events and for communicating with the volunteers. Some of our subscribers would be on both lists. We had a higher bounce rate with our latest newsletter, and it looks like a number of people have left or changed roles since our last newsletter.
CAUFC Website Performance
March 1, 2021 – February 28, 2022
The chart on the right tracks the page views and visitors to the site each month. Visits to the website rose steeply in June, following the announcement of our haiku promotion and annual awards. Visits also picked up at the end of August as entries for the haiku promotion and annual awards were closing. Views and visitors dropped again into September with views increasing in October with the conference promotion.
The recent spike in views and visits relates to our AMPlify program.
Classy site was unresponsive when attempting to check our donations for this year.
IFGU Communications Channels
Invest from the Ground Up Facebook & Instagram
Looking at the recent analytics for Facebook and Instagram in relation to Invest from the Ground Up shows that we haven’t posted to the IFGU Facebook page much in the past couple of months. Our intern became too busy and we were busy ourselves with the AMPlify program. Our posts to Facebook tend to be from Mailchimp email blasts.
The percentage up or down measure is this period in relation to the previous period, which is the last month (January 2022) compared to the previous month (December 2021). Facebook is shown in blue, Instagram in pink, and the previous period in gray.
We have not been posting as frequently to our social media channels for Invest from the Ground Up as our last intern seemed to vanish. With the AMPlify event coming up I will work with our grant coordinators and PR firm to get more content out through these channels.
IFGU Website Views and Visits
Visits to the IFGU site are often from new visitors and are starting to pick up with promotion for the AMPlifying the Urban Forest program picking up.
Website performance over the past year (March 1, 2021 – February 28, 2022)
Save our trees, and save water
Our campaign is to educate people that there are many small things you can do to save water around the home and garden that you can use to save your trees. To emphasize that trees are a priority, our text leads with “save our trees” while you are also saving water. On social media, we are asking people to take the 5-gallon challenge. As most young trees need 5-gallons of water to survive, we are showing how easy it is to collect these 5 gallons a week. We have a page on our site with numerous tips for saving water to save trees and have been sharing those on our social media channels. More posts are scheduled in the future. See some below.