August 2020

Our Trees are Essential campaign is continuing. Initial survey results from 38 responses have been put into an infographic. We will be adding a few more questions to the residential survey. These questions include how much time people are spending in urban nature and how much time they are willing to spend to travel to local parks and open spaces. 

Trees are Essential Initial Survey Results Infographic

Trees are Essential Campaign on the web

The campaign site features eight pages, offering information, tools, and things to share on social media. From the landing page, visitors are directed to take a survey or to the stuff to share page. Survey pageviews are 49 for the residential survey and 38 for professionals.

Pageviews: 233
Time spent on page: 2 m 11 secs
7.15% of the total views

Pageviews: 164
Time spent on page: 23 secs
5.03% of the total views

Pageviews: 99
Time spent on page: 3 m 51 secs
3.03% of the total views

Pageviews: 70
Time spent on page: 1 m 48 secs
2.15% of the total views

Pageviews: 50
Time spent on page: 7 m 03 secs
1.53% of the total views

Pageviews: 47
Time spent on page: 2 m 20 secs
1.44% of the total views

6 views on YouTube

Pageviews: 42
Time spent on page: 3 m 11 secs
1.28% of the total views

Pageviews: 38
Time spent on page: 58 secs
1.66% of the total views

Trees are Essential Campaign performance on social media

The Trees are Essential campaign is running on Facebook, Twitter, and Instagram. Articles from news sources have been shared on social media relating to urban forestry budget cuts, urban forestry and public health, and Covid-19 and air pollution. We have also shared links to advocacy resources

Facebook

COVID-19 and air pollution (article)
Reach: 672
Post clicks: 38
Reactions: 50

Trees are Essential Strength Image
Reach: 373
Post clicks: 13
Reactions: 16

Trees are Essential Campaign Launch Email Blast
Reach: 357
Post clicks: 29
Reactions: 24

Why Public Health Researchers Are Looking to Urban Trees (article)
Reach: 291
Post clicks: 44
Reactions: 124

San Francisco Tells City To Prepare For Double-Digit Budget Cuts (article)
Reach: 219
Post clicks: 11
Reactions: 9

Your Guide To The Massive Cuts Proposed For The LA City Budget

Reach: 202
Post clicks: 14
Reactions: 14

 

Twitter

Our top performing tweet this month has been the link to the latest newsletter. The tweet earned 96 impressions, and 2 clicks on links. Impressions equals the total number of times the tweet has been seen.

Impressions: 119
Engagement: 5

Instagram

Here are some of our most popular posts on Instagram the past month. Impressions equals the total number of times the post has been seen. Engagement measures the number of likes, comments, shares or times the post was bookmarked. 

Impressions: 99
Engagement: 8

Impressions: 94
Engagement: 13

Impressions: 90
Engagement: 10

 

Impressions: 88
Engagement: 7

Impressions: 88
Engagement: 14

Impressions: 88
Engagement: 13

CAUFC Communications Channels

Email subscribers: 3,830 

The email subscribers have slightly increased over the past month when attendees for Dr. Ming Kuo’s webinar were added to our mailing audience. 

 

Facebook page followers: 1,401
Twitter: 1,038
Instagram: 249

All social media channels are continuing to grow slowly. More frequent posting to Twitter and Instagram with the Trees are Essential campaign have helped.

Email Audience

Our email list performance, measured by open and click rates:

  • 19.7% Average Open Rate
  • 2.2% Average Click Rate
  • 0.1% Average Unsubscribe Rate

August newsletter performance:

  • 15.2% Open Rate
  • 1.2% Click Rate (23 clicks)

People opening our emails ‘often’ and ‘sometimes’ increased in the past month. Engagement (how our subscribers respond, by opening emails and clicking on links):

  • 22% often
  • 21% sometimes
  • 54% rarely

 

CAUFC Website Views and Visits

Highlights

The chart on the right tracks the page views and visitors to the site each month. After peaking in September (for the conference), views and visitors dropped back before picking up again in January and dropping again in March. Views have once again picked up since we have been hosting webinars and adding more resources to the site.

Website statistics for the past 12 months
(August 1, 2019 – July 31, 2020).

  • Visitors: 7,786
  • Page Views: 21,190

 

Average time on site

The average time visitors are spending on the website has decreased slightly over the past month, to 1 minute and 27 seconds (87 seconds).

Website performance over the past year (August 1, 2019 – July 31, 2020)

Website
Sessions:

10,530

 

Visitors
to Site:

7,786

 

Page
Views:

21,190

 

% New Sessions:

73%

 

Pages/
Session:

2.01

 

Avg. Time
on Site:

1m 48secs

 

New Sessions:

87%

Returning Sessions:

13%

 

Device:

Tablet 2.6%

Mobile 25.7%

Desktop 71.7%

Top pages by views (August 1, 2019 – July 31, 2020)
  1. Home page – 5,168
  2. Schedule 2019 – 1,148
  3. Why Urban Forests? – 667
  4. Resources – 597
  5. Events – 574
  6. About Us – 569
  7. Board – 394
  8. Home Page – 435
  9. CA Climate Trees Map – 389
  10. Speakers 2019 – 373
Top pages by views (July 1, 2020 – July 31, 2020)
  1. Home page – 332
  2. Trees are Essential (Landing Page) – 131
  3. Trees are Essential Webinar Dr Ming Kuo – 92
  4. Trees are Essential Stuff to Share – 56
  5. Why Urban Forests? – 53
  6. Board – 49
  7. About Us – 47
  8. Bay Area Urban Forest Ecosystem Council – 33
  9. Trees are Essential – Growing Human Health and Equity – 32
  10. Programs – 31

Classy

Donations this year: 

Donations: $8,551
Donations: 24

*$203.90 has been donated for the Dr. Kuo webinar

IFGU Communications Channels

Facebook followers: 928
Twitter: 523
Instagram: 685

IFGU Website Views and Visits

Highlights

Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have started to pick up with tree workshops and planting events starting in the spring before the Coronavirus cancellations.

Page Views (July): 317

Visitors (July): 177

 

 

Average time on site

The average time visitors are spending on the website has decreased by almost 30 seconds to 53 seconds.

Top pages by views (August 1, 2019 – July 31, 2020)
  1. Invest From the Ground Up –
    Growing Trees Make Great Neighborhoods – 1,791
  2. San Francisco Bay Area Tree Planting Project – 403
  3. Arbor Day Foundation Community Canopy Trees – 330
  4. Trees are the Lungs of the Earth – 304
  5. Home page – 290
  6. Resources – 284
  7. Tree care guide and tips – 194
  8. Great things grow on trees – 178
  9. About Us – 164
  10. CIRCLE3.0 – 164
Top pages by views (July 1, 2020 – July 31, 2020)
  1. Invest From the Ground Up –
    Growing Trees Make Great Neighborhoods – 89
  2. Resources – 25
  3. Trees are the lungs of the earth – 25
  4. 10 myths about trees – 22
  5. Tree care guide and tips – 18
  6. Watering guides – 14
  7. About – 10
  8. “Trees are Messy” Part 1 – 10
  9. San Francisco Bay Area Tree Planting Project – 8
  10. Why topping hurts trees – 8
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