At the end of September, I had to evacuate for 7 days due to the Glass Fire and am still catching up on several things. Our house is fine, and we have returned. On the right is a map of how close it was. The green lines represent the active fires that were of concern during the red flag warning days. 

Sonoma County received a payout from PG&E for the 2017 Nuns and Tubbs fires. I have written to my local county supervisor to suggest some of the funds could go to community grants for wildfire preparation and vegetation management.  

It is a busy time with getting a newsletter out, complete with announcing the winners from our haiku promotion. We are also looking for a social media intern to help us out with all things social. We need to create a logo for our new program, CIRCLE4.0, that illustrates amplifying the urban forest. I am looking at new ways to display program reports on the website that are more engaging for the viewer. Finally, we are busy creating some new infographics about health and urban forestry.

We did not have a newsletter in September. I was evacuated for 7 days due to the Glass Fire. The October newsletter will be going out during the week of the 12th to the 16th. 

Highlights

The chart on the right tracks the page views and visitors to the site each month. After peaking in September (for the conference), views and visitors dropped back before picking up again in January and dropping again in March. Views have once again picked up since we have been hosting webinars and adding more resources to the site.

Website statistics for the past 12 months
(October 1, 2019 – September 30, 2020).

• Visitors: 6,984
• Page Views: 17,290

Average time on site

The average time visitors are spending on the website has decreased slightly over the past month, to 1 minute and 5 seconds (65 seconds).

Website
Sessions:

8,834

Visitors
to Site:

6,984

Page
Views:

17,290

% New Sessions:

77%

Pages/
Session:

1.96

Top pages by views (October 1, 2019 – September 30, 2020)

1. Home page – 3,754
2. Why Urban Forests? – 613
3. About Us – 549
4. Resources – 515
5. Events – 439
6. Home Page – 435
7. Board – 377
8. Haiku – 374
9. CA Climate Trees Map – 363
10. Trees are Essential Campaign – 300

Our Trees are Essential campaign is continuing. Initial survey results from 38 responses were used in the infographic below. We had a few more responses over the past month and are now at 51 responses.

The campaign site features eight pages, offering information, tools, and things to share on social media. From the landing page, visitors are directed to take a survey or to the stuff to share page. Survey pageviews are 83 for the residential survey and 58 for professionals.

Pageviews: 298
Time spent on page: 2 m 24 secs

Pageviews: 119
Time spent on page: 2 m 59 secs

Pageviews: 88
Time spent on page: 3 m 35 secs

Pageviews: 68
Time spent on page: 2 m 20 secs

15 views on YouTube

Pageviews: 52
Time spent on page: 2 m 48 secs

Donations this year: 

Donations: $10,593
Donations: 27

Highlights

Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have started to pick up with tree workshops and planting events starting in the spring before the Coronavirus cancellations.

Page Views (August): 256

Visitors (August): 174

Average time on site

The average time visitors are spending on the website is 40 seconds.

Top pages by views (October 1, 2019 – September 30, 2020)

1. Invest From the Ground Up –
   Growing Trees Make Great Neighborhoods – 1,504
2. Home page – 290
3. San Francisco Bay Area Tree Planting Project – 285
4. Trees are the Lungs of the Earth – 277
5. Resources – 273
6. Tree care guide and tips – 209
7. Great things grow on trees – 166
8. Arbor Day Foundation Community Canopy Trees – 157
9. 10 Myths about Trees – 151
10. About Us – 125