Facebook page likes: 1,244
Facebook page followers: 1,242
Twitter: 950
Email subscribers: 1,518

Our email subscriber list has plateaued over the past month. For the May newsletter, we went with a simpler design, with short teaser style sentences and links to the longer content that is housed on the website.

Our subscribers, broken down by how often they open and click our emails:

• 18% Often
• 4% Sometimes
• 76% Rarely

The May newsletter did see more clicks, with this new format. See the newsletter here.

Email Master List
Average open rate 19.8%
Industry average open rate 20.1%

Average click rate 2.2%
Industry click rate 2.2%

May newsletter
16.3% opens
3.3% clicks

The Jetpack plugin that provides the website traffic statistics has been creating conflicts with other code on the website and was removed. A new plugin for analytics has been added but as yet, there is not enough data for reporting purposes.

The website is in the process of being simplified to make the site more mobile friendly. The updating of content is also taking place during this process.

The campaign for Arbor Day / California Arbor Week / Earth Day has yet to yield any donations. We have also set up a page for conference sponsorship, but haven’t seen any donations through the page yet.

Our standard donation page has yielded $5,426.06 since going live. This amount includes monthly donations for our advocacy work from one of our sponsors.

I will be attending Classy conference in June to try to discover new and interesting ways of telling our story to assist in our fundraising efforts. 

Facebook page likes: 912
Facebook page followers: 879
Twitter: 542
Instagram: 647

The Jetpack plugin that provides the website traffic statistics has been creating conflicts with other code on the website and has been removed. A new plugin for analytics has been added but as yet, there is not enough data for reporting purposes.