February 2021
CAUFC Communications Channels
Email subscribers: 4,026
The email subscribers have increased over the past month with the webinars.
Facebook page followers: 1,438
Twitter: 1,058
Instagram: 364
Facebook followers are flat. Our intern Hannah has been posting regularly to Instagram, and we are showing some good growth in followers there.
Newsletter Performance & Email Audience
The January newsletter performance is shown below. The February will go out on Monday.
CAUFC Website Views and Visits
Highlights
The chart on the right tracks the page views and visitors to the site each month. Visits to the website were up last month, with regional councils and CaUFC hosting webinars.
Website statistics for the past 12 months
(February 1, 2020 – January 31, 2021).
- Visitors: 6,754
- Page Views: 16,130
Average time on site
The average time visitors are spending on the website has decreased over the past month, to 1 minute and 1 second (61 seconds).
Top pages by views for the past year
(February 1, 2020 – January 31, 2021)
- California Urban Forests Council – 3,955
- Why Urban Forests? –661
- About Us –515
- Resources –424
- Haiku 2020 –394
- Board –386
- California Climate Trees Map –376
- Events –354
- Trees are Essential Campaign –351
- Bay Area Urban Forest Ecosystem Council –278
Top pages by views for the past month
(January 1, 2021 – January 31, 2021)
- Homepage – 424
- What’s in your soil? – 113
- California Climate Trees Map – 89
- Events Listing – 77
- HOT & DRY! – 72
- Why Urban Forests? – 53
- About Us –51
- Bay Area Urban Forest Ecosystem Council – 41
- Board – 41
- Events Calendar –36
Website performance over the past year (February 1, 2020 – January 31, 2021)
Website
Sessions:
8,582
Visitors
to Site:
6,754
Page
Views:
16,130
% New Sessions:
78%
Pages/
Session:
1.88
Avg. Time
on Site:
1m 23secs
New Sessions:
89%
Returning Sessions:
11%
Device:
Tablet 2%
Mobile 19%
Desktop 79%
Classy
Donations to the end-of-year campaign: $657.80
Donations: 6
Healthy Tree, Healthy Me
We are developing more content for the Healthy Tree, Healthy Me campaign. The focus at the moment is infographics from a study that shows a correlation between canopy coverage and lower health care costs. We will share them here when they are ready.
Trees are Essential Campaign
We will be developing more content for the Trees are Essential campaign. The content will be available after the current campaign looking at healthcare costs and tree canopy.
IFGU Communications Channels
Facebook followers: 929
Twitter: 521
Instagram: 704
IFGU Website Views and Visits
Highlights
Visits peaked with tree planting events.
Page Views (November): 180
Visitors (November): 119
Visits to the IFGU site are often from new visitors and over 25% are coming from mobile devices and tablets. Therefore, I am planning to make the design of the site to be more ‘mobile-first’.
Average time on site
The average time visitors are spending on the website is 1 minute and 11 seconds.
Top pages by views (February 1, 2020– January 31, 2021)
- Invest From the Ground Up – 1,297
- Tree care guide and tips – 252
- Resources – 228
- Trees are the Lungs of the Earth – 186
- 10 Myths about Trees – 175
- San Francisco Bay Area Tree Planting Project – 170
- Great Things Grow on Trees – 139
- Trees mean business – 113
- About – 87
- Why topping hurts trees – 75
Top pages by views (January 1, 2021 – January 31, 2021)
- Invest From the Ground Up – 93
- Trees are the Lungs of the Earth – 49
- 10 Myths about Trees – 22
- San Francisco Bay Area Tree Planting Project – 16
- Tree care guide and tips – 16
- Resources – 14
- Trees mean business – 8
- About – 7
- All trees are not equal: tips for tree selection – 6
- Great Things Grow on Trees – 6
Website performance over the past year (February 1, 2020 – January 31, 2021)
Website
Sessions:
2,767
Visitors
to Site:
2,398
Page
Views:
3,856
% New Sessions:
86%
Pages/
Session:
1.39
Avg. Time
on Site:
54 secs
New Sessions:
92%
Returning Sessions:
8%
Device:
Tablet 2%
Mobile 22%
Desktop 76%
