December 2020
CIRCLE4.0 program logo has been selected, see right.
CAUFC Communications Channels
Email subscribers: 3,909
The email subscribers have slightly decreased over the past month, with a number of addresses being cleaned with the latest email newsletter.
Facebook page followers: 1,425
Twitter: 1,049
Instagram: 314
Facebook followers are continuing to grow slowly. Our intern Hannah has been posting regularly to Instagram, and we are showing some good growth in followers there.
Newsletter Performance & Email Audience
The December newsletter will go out next week.
The audience for our newsletters tends to be aged 45+. I am looking at segmenting our total audience to increase the performance of our newsletters in the future. The next newsletter will include a short survey so that we can tailor content to the interests of our audience more.
CAUFC Website Views and Visits
Highlights
The chart on the right tracks the page views and visitors to the site each month. The rolling total for views has dropped over the past month. Although the page views are slightly down, for the overall year, we are up almost 10% when compared to the same period last year.
Website statistics for the past 12 months
(December 1, 2019 – November 31, 2020).
- Visitors: 6,769
- Page Views: 16,o50
Average time on site
The average time visitors are spending on the website has increased slightly over the past month, to 1 minute and 46 seconds (106 seconds).
Top pages by views (December 1, 2019 – November 31, 2020)
- Homepage – 3,771
- Why Urban Forests – 627
- About Us – 510
- Resources – 436
- Homepage (version) – 435
- Haiku 2020 – 388
- Board –371
- Events – 331
- Trees are Essential – 326
- California Climate Trees Map – 313
Top pages by views (December 1, 2019 – November 31, 2020)
- Homepage – 282
- Why Urban Forests – 69
- Board –41
- About Us –40
- California Climate Trees Map – 36
- Programs – 21
- Trees are Essential – 21
- Contact Us – 20
- Bay Area Urban Forest Ecosystem Council – 19
- Board Resources – 19
Website performance over the past year (December 1, 2019 – November 31, 2020)
Website
Sessions:
8,455
Visitors
to Site:
6,769
Page
Views:
16,050
% New Sessions:
79%
Pages/
Session:
1.9
Avg. Time
on Site:
1m 36secs
New Sessions:
90%
Returning Sessions:
10%
Device:
Tablet 2%
Mobile 20%
Desktop 78%
Classy
Donations this year:
Donations: $10,625
Donations: 28
Trees are Essential Campaign
We are developing more content for the Trees are Essential campaign. The focus at the moment is infographics from a study that shows a correlation between canopy coverage and lower health care costs. We will share them here when they are ready.
IFGU Communications Channels
Facebook followers: 927
Twitter: 527
Instagram: 686
IFGU Website Views and Visits
Highlights
Visits peaked with tree planting events.
Page Views (November): 209
Visitors (November): 148
Visits to the IFGU site are often from new visitors and over 25% are coming from mobile devices and tablets. Therefore, I am planning to make the design of the site to be more ‘mobile first’.
Average time on site
The average time visitors are spending on the website is 76 seconds.
Top pages by views (December 1, 2019 – November 31, 2020)
- Invest From the Ground Up –
Growing Trees Make Great Neighborhoods – 1,378 - Home page – 290
- Resources – 236
- Tree care guide and tips – 228
- Trees are the lungs of the earth – 218
- San Francisco Bay Area Tree Planting Project – 177
- Great things grow on trees – 153
- 10 Myths about Trees – 152
- Trees Mean Business – 100
- About – 97
Top pages by views (December 1, 2020 – November 31, 2020)
- Invest From the Ground Up –
Growing Trees Make Great Neighborhoods – 67 - Great Things Grow on Trees – 37
- 10 myths about trees – 13
- Trees mean business – 12
- Tree are the lungs of the earth – 10
- San Francisco Bay Area Tree Planting Project – 9
- Why topping hurts trees – 9
- Tree Care and Guides – 8
- Resources – 5
- Arbor Day Foundation Community Canopy Trees – 3
Website performance over the past year (December 1, 2019 – November 31, 2020)
Website
Sessions:
2,981
Visitors
to Site:
2,594
Page
Views:
4,366
% New Sessions:
86%
Pages/
Session:
1.46
Avg. Time
on Site:
1m 16secs
New Sessions:
92%
Returning Sessions:
8%
Device:
Tablet 2%
Mobile 22%
Desktop 76%
