August 2021
CAUFC Communications Channels
Email subscribers: 4,040
The number of email subscribers has increased slightly over the past few months.
Facebook page followers: 1,434
Twitter: 1,115
Instagram: 453
Facebook followers have picked up slightly, as has Instagram. More frequent posting is helping our follower counts grow.
Email Audience & Newsletter Performance
Good news. Our audience is opening our newsletters more, with 19% highly engaged, opening our messages and clicking our links often. 12% interact sometimes, and 66% engage rarely. The ‘rarely’ category has dropped by 6% in the past months.
We put out a June newsletter but didn’t get one out in July due to a number of other priorities. The June newsletter had a good open rate of 20.9% or 824 opens and our audience clicked through on our drought campaign, our haiku promotion, our social media channels and to find out more about the annual awards. Clicks through to Instagram were greater than to Facebook.
CAUFC Website Performance
August 1, 2020 – July 31, 2021
Highlights
The chart on the right tracks the page views and visitors to the site each month. Visits to the website rose steeply in June, following the announcement of our haiku promotion and annual awards.
Website statistics for the past 12 months (August 1, 2020 – July 31, 2021). The stats for this month are incomplete.
- Visitors: 8,460
- Page Views: 19,910
Top pages by views for the past year
(August 1, 2020 – July 31, 2021)
- California Urban Forests Council – 4,182
- Home Page variation – 3,823
- Why Urban Forests? – 749
- About Us – 523
- Resources – 432
- California Climate Trees Map – 420
- Board – 398
- Events – 319
- Annual Awards – 319
- Bay Area Urban Forest Ecosystem Council – 298
Top pages by views for the past month
(January 1, 2021 – January 31, 2021)
- Home Page variation – 790
- California Urban Forests Council – 321
- Haiku 2021 –80
- About Us –62
- Why Urban Forests? – 58
- Bay Area Urban Forest Ecosystem Council – 45
- Trees and drought – 45
- Learning Lab – 43
- Annual Awards – 34
- Board – 32
Classy
Donations this year.
Donations to our general funding: $336
Donations for our lobbying: $8,000
Fees: $106
Kate Sessions Commitment (for San Diego): $972
Healthy Tree, Healthy Me
On hold. We have been developing more content for the Healthy Tree, Healthy Me campaign. The focus at the moment is infographics from a study that shows a correlation between canopy coverage and lower health care costs. We will share them here when they are ready. We are getting this ready to go once the study has been peer-reviewed.
Save our trees, and save water
Our campaign is to educate people that there are many small things you can do to save water around the home and garden that you can use to save your trees. To emphasize that trees are a priority, our text leads with “save our trees” while you are also saving water. On social media, we are asking people to take the 5-gallon challenge. As most young trees need 5-gallons of water to survive, we are showing how easy it is to collect these 5 gallons a week. We have a page on our site with numerous tips for saving water to save trees and have been sharing those on our social media channels. More posts are scheduled in the future. See some below.
Financial Reports
Most of the outstanding annual financial reports have been added to the website. 2017 is still a work-in-progress and will be completed next month.
2020
2019
2018
2017
IFGU Communications Channels
Instagram is growing steadily and is one of our better performing social media channels.
Facebook followers: 928
Twitter: 522
Instagram: 744
IFGU Website Views and Visits
Highlights
Visits peaked with some of our webinars in April this year.
Page Views (last year): 4,906
Visitors (last year): 3,284
Visits to the IFGU site are often from new visitors and over 30% are coming from mobile devices and tablets. Therefore, I am planning to make the design of the site to be more mobile-first.
Top pages by views (August 1, 2020 – July 31, 2021)
- Invest From the Ground Up – 1,141
- Trees are the Lungs of the Earth – 439
- About – 402
- 10 Myths about Trees – 348
- San Francisco Bay Area Tree Planting Project – 279
- Trees are messy (part 1) – 260
- Tree care guide and tips – 211
- Great Things Grow on Trees – 172
- Resources – 161
- Trees mean business – 147
Top pages by views (July 1, 2021 – July 31, 2021)
- Invest from the Ground Up – 108
- Trees are the Lungs of the Earth – 75
- Trees are messy (part 1) – 53
- 10 Myths about Trees – 39
- San Francisco Bay Area Tree Planting Project – 37
- Resources – 15
- Tree care guide and tips – 12
- Why topping hurts trees – 12
- Santee Neighborhood Tree Planting – 10
- About – 9
Website performance over the past year (August 1, 2020 – July 31, 2021)
