September 2023 Overview
Reporting on the previous month’s activity and results.
Social Media (Meta)
We have 1,873 followers on Facebook and 1,063 followers on Instagram.
Our engagement rate was 2.3% in August, 4 retweets and 7 link clicks.
Email subscribers
We have migrated over to Network for Good this past month. Still backing up older newsletters.
Website visits
Google Analytics was not functioning properly last month, and hence no tracking data is available.
Conference
The conference was held at the beginning of August. Here are photographs from the event.
CAUFC Communications Channels
Facebook & Instagram
The blue line shows August activity, and the gray line is the previous month.
Facebook & Instagram Audience
The chart on the right shows our Meta (Facebook and Instagram) audience. You can see our followers and basic demographic information. Our audience has started to move into a younger cohort. Followers are up from last month for both platforms.
Facebook Content Performance
Facebook reach and engagement are up with the promotion for the haiku contest.
Instagram Content Performance
Reach on Instagram is down, although engagement is up. The content review here shows the last 90 days.
On Twitter, we have 1,196 followers, down two followers. We will be posting more when campaigns start rolling out.
Email Audience & Newsletter Performance
CaUFC Master List: 4,927
Here is a breakdown of our email supporters.
Regional Council groups
Bay Area Urban Forests Ecosystem Council: 333
Central Coast: 165
Inland Urban Forest Council: 266
Sacramento Valley: 704
San Diego: 717
San Joaquin Valley: 54
STS: 290
We are approaching having 5,000 total email supporters, at which point the costs associated with the platform increase. We have 963 subscribers who rarely engage with our emails and who will be receiving a ‘let’s reconnect’ email blast with the opportunity to unsubscribe or follow us on social media instead. A number of those subscribers do not have first names in the system either.
Summer Newsletter Performance: 4,448 recipients
Open rate: 23.8%
Click rate: 5.5%
CAUFC Website Performance
August 2023
Highlights
Google Analytics changed to a new version in July. This has been creating some issues with our analytics tracking code. I will need to devote a good chunk of time to going through the GA4 forums and help sections to get our analytics on the website functioning correctly.
Fundraising
The migration of our donation platform to Network for Good is complete. Our donation page is setup and we are starting to process donations through the platform.
