June 2023 Overview
Reporting on the previous month’s activity and results.
Social Media (Meta)
We are up to 1,851 followers on Facebook and 1,029 followers on Instagram.
We lost two followers during May, and our engagement was up 0.9%.
Email subscribers
We have 4,627 subscribers in MailChimp. We have been migrating over to Network for Good this past month.
Website visits
Website visitors were down in May by 64% and page views 51%.
Conference
We are in the early stages of promoting the conference that will be at TreeTopia on August 5 this year.
CAUFC Communications Channels
Facebook & Instagram
The blue line shows May activity, and the gray line is the previous month. We boosted posts in April for the storm response. There were no boosted posts in May.
Facebook & Instagram Audience
The chart on the right shows our Meta (Facebook and Instagram) audience. You can see our followers and basic demographic information. Our audience has started to move into a younger cohort.
Facebook Content Performance
Facebook reach and engagement are down as we haven’t done boosted posts, and are posting less often.
Instagram Content Performance
Reach and engagement on Instagram are also down. The content review here shows the last 90 days.
On Twitter, we have 1,200 followers, remaining relatively flat.
Email Audience & Newsletter Performance
CaUFC Master List: 4,627
We have 4,627 subscribers to our email list.
This month we have sent out invitations for Mind the Divide event and we have started promoting the conference.
We had a higher-than-average open rate for this newsletter.
Looking at our subscribers, 60% rarely open our emails. Once the migration to Network for Good is complete, we will be sending that 60% of subscribers a message to give them the opportunity to opt out of our messages. We will also be checking with our audience about what they want to hear about in our newsletters.
CAUFC Website Performance
May 2023
Highlights
The chart on the right tracks the page views and visitors to the site each month and other vital measurements for the website for the past year.
Our boosted posts on Facebook show the recovery solutions page for storms receiving significant visits.
The ‘Missing’ page coming in at #4 suggests there is a bad link to our website from an external site that we do not manage, as missing also appears on the list of referrers. I have redirects set up, so it is not an issue with having http or https, or www in the URL. I’m checking in with GoDaddy to see if they can help with the issue.
The top pages visited in the past month are shown on the right.
Fundraising
The migration of our donation platform to Network for Good is complete. Our donation page is setup.