May 2023 Overview
Reporting on the previous month’s activity and results.
Social Media (Meta)
We had two boosted posts about recovery solutions following the series of storms.
We lost three followers during April, and our engagement was down 0.4%.
Email subscribers
The email list of subscribers is 4,642. We are moving from Mailchimp to Network for Good this month.
Website visits
Website visitors were up almost 130% with the boosted Facebook posts. 298 visits were from Facebook.
Storm Response
The storm response has been on our homepage for the past month. We have seen almost three hundred visitors coming to the site from Facebook. We also added the storm post to LinkedIn and have seen 5 visitors coming from LinkedIn.
CAUFC Communications Channels
Facebook & Instagram
The blue line shows April activity, and the gray line is the previous month. We boosted posts in April for the storm response.
Facebook & Instagram Audience
The chart on the right shows our Meta (Facebook and Instagram) audience. You can see our followers and basic demographic information. Our audience has started to move into a younger cohort.
Facebook Content Performance
Facebook is showing more reach and engagement. Our top Facebook posts were both from our haiku promotion.
Instagram Content Performance
Our posts about the webinars were our top-performing posts on Instagram. The content review here shows the last 90 days.
On Twitter, we have 1,202 followers, remaining relatively flat. Our highest engagement was the reminder for the IRA funding webinar post.
Email Audience & Newsletter Performance
CaUFC Master List: 4,626
We have 4,642 subscribers to our email list. There are also 108 non-subscribers for the annex project in Sacramento.
Our latest newsletter went out earlier this month and can be viewed by clicking on the link above or the image at the right.
We had higher than average open and click rate for this newsletter.
CAUFC Website Performance
April 2023
Highlights
The chart on the right tracks the page views and visitors to the site each month and other vital measurements for the website for the past year.
Our boosted posts on Facebook show the recovery solutions page for storms receiving significant visits.
The ‘Missing’ page coming in at #73 suggests there is a bad link to our website from an external site that we do not manage as missing also appears on the list of referrers. I have redirects set up so it is not an issue with having http or https, or www in the URL.
Top pages visited in the past month are shown on the right.
Classy
Shout out to Dorothy Abeyta who has done two presentations bringing in $400.