CAUFC Communications Channels

CaUFC Master List: 4,013
AMPlify List: 888

Email subscribers have remained constant last year. We have started email blasts related to the AMPlify grant with the aim to engage volunteers from past planting events. We had to create a separate list for people interested in signing up to get updates about the events and for communicating with the volunteers. Some of our subscribers would be on both lists.

Facebook & Instagram

Meta (Facebook) has changed how they report analytics for both Facebook and Instagram. Measures like ‘reach’ (how many people are seeing your posts or page), from traditional advertising, are more important than follower numbers. Also important to know, is the audience interacting with our content. It is important to note that ‘reach’ is an estimated metric.

The percentage up or down measure is this period in relation to the previous period, which is the last month (January 2022) compared to the previous month (December 2021). Facebook is shown in blue, Instagram in pink, and the previous period in gray.

Facebook & Instagram Audience

Meta (Facebook) has changed how they report analytics for both Facebook and Instagram. Statistics on our audience reveal the age and gender, the top cities for our followers, as well as the top countries. The audience statistics are for all the time that has passed since we set up our page.

Facebook & Instagram Content Performance

Statistics reveal how our posts have performed over the past month. It is important to have our audience interact with our posts. More interaction with a post will then improve the reach of a post.

Some of our AMPlify posts are among those that our audience is engaging with. 

We did not have an email newsletter in January for CaUFC. We will have a newsletter going out next week, and another a week before our AMPlify event. Instead, we had two blasts for the AMPlify grant.

Donations this year. 

Donations to our general funding: $1,523

Donations for our lobbying: $2,000

Invest from the Ground Up Facebook & Instagram

Looking at the recent analytics for Facebook and Instagram in relation to Invest from the Ground Up shows that we haven’t posted to the IFGU Facebook page much in the past couple of months. Our intern became too busy and we were busy ourselves with the AMPlify program. Our posts to Facebook tend to be from Mailchimp email blasts.

The percentage up or down measure is this period in relation to the previous period, which is the last month (January 2022) compared to the previous month (December 2021). Facebook is shown in blue, Instagram in pink, and the previous period in gray.

We have not been posting as frequently to our social media channels for Invest from the Ground Up as our last intern seemed to vanish. With the AMPlify event coming up I will work with our grant coordinators and PR firm to get more content out through these channels. 

Highlights

Visits to the IFGU site are often from new visitors and are starting to pick up with promotion for the AMPlifying the Urban Forest program picking up.

One alarming thing is that the 404 Not Found page appeared in the top 10 for December 2021. It is likely that we either have a bad link on our page, or that an external page linking to us, has a bad link.

Our campaign is to educate people that there are many small things you can do to save water around the home and garden that you can use to save your trees. To emphasize that trees are a priority, our text leads with “save our trees” while you are also saving water. On social media, we are asking people to take the 5-gallon challenge. As most young trees need 5-gallons of water to survive, we are showing how easy it is to collect these 5 gallons a week. We have a page on our site with numerous tips for saving water to save trees and have been sharing those on our social media channels. More posts are scheduled in the future. See some below.