December 2021
CAUFC Communications Channels
Email subscribers: 4,006
Email subscribers have remained constant over the year. We have started email blasts related to the AMPlify grant with the aim to engage volunteers from past planting events.
Facebook & Instagram
Meta (Facebook) has changed how they report analytics for both Facebook and Instagram. Measures like ‘reach’ (how many people are seeing your posts), from traditional advertising, are more important than follower numbers. Also important to know, is the audience interacting with our content.
Both our Facebook and Instagram reach for 2021 are up from last year. Facebook likes, followers, and page visits are down, in comparison to last year.
Facebook & Instagram Audience
Meta (Facebook) has changed how they report analytics for both Facebook and Instagram. Statistics on our audience reveal the age and gender, the top cities for our followers, as well as the top countries.
Facebook & Instagram Content Reach
Statistics reveal how our posts have performed over the past month and the past year. Registration for our conference was in the top three performing posts.
On Instagram, our post about Matt Ritter’s involvement in the AMPlify program was our top post by reach. Placing ninth in terms of reach was our post about the City of Covina receiving park benches as part of the City Forest Renewal grant.
Posts related to our campaign to save our trees, and save water, were in the top ten for the year, in second and sixth place for reach.
Facebook & Instagram Content Reach
Registration for our conference was our second most shared post. Two posts about saving trees and saving water were shared the most. Our #TriviaTuesday posts also performed well.
Great news. Our audience is opening our newsletters more, with 25% highly engaged (up from 19%), opening our messages and clicking our links often. 19% interact sometimes (up from 12%), and 53% engage rarely (down from 66%). The ‘rarely’ category has dropped by 13% in the past months.
Email Audience & Newsletter Performance
Great news. Our audience is opening our newsletters more, with 25% highly engaged (up from 19%), opening our messages and clicking our links often. 19% interact sometimes (up from 12%), and 53% engage rarely (down from 66%). The ‘rarely’ category has dropped by 13% in the past months.
Delivered: 97.8%
Opened: 4.7%
Clicked: 4.7%
CAUFC Website Performance
December 1, 2020 – November 30, 2021
Highlights
The chart on the right tracks the page views and visitors to the site each month. Visits to the website rose steeply in June, following the announcement of our haiku promotion and annual awards. Visits also picked up at the end of August as entries for the haiku promotion and annual awards were closing. Views and visitors dropped again into September with views increasing in October with the conference promotion.
Top pages by views for the past month
(November 1, 2021 – November 30, 2021)
- California Urban Forests Council – 357
- Don Bessler – 92
- 2021 Conference – 47
- Why Urban Forests? – 46
- Trees and drought – 42
- About Us – 41
- Conference 2021 Recordings – 33
- Resources – 30
- Board – 26
- Contact Us – 26
Top pages by views for the past year
(December 1, 2020 – November 30, 2021)
- California Urban Forests Council – 5,202
- Home Page variation – 3,823
- Why Urban Forests? – 677
- Trees & Drought – 550
- About Us – 531
- Resources – 501
- Haiku – 468
- Annual Awards – 464
- California Climate Trees Map – 393
- Events – 388
Classy
Donations this year.
Donations to our general funding: $935.16
Donations for our lobbying: $12,000
Conference 2021: $2,393.52
Kate Sessions Commitment (for San Diego): $971.86
Healthy Tree, Healthy Me
On hold. We have been developing more content for the Healthy Tree, Healthy Me campaign. The focus at the moment is infographics from a study that shows a correlation between canopy coverage and lower health care costs. We will share them here when they are ready. We are getting this ready to go once the study has been peer-reviewed.
Save our trees, and save water
Our campaign is to educate people that there are many small things you can do to save water around the home and garden that you can use to save your trees. To emphasize that trees are a priority, our text leads with “save our trees” while you are also saving water. On social media, we are asking people to take the 5-gallon challenge. As most young trees need 5-gallons of water to survive, we are showing how easy it is to collect these 5 gallons a week. We have a page on our site with numerous tips for saving water to save trees and have been sharing those on our social media channels. More posts are scheduled in the future. See some below.
Financial Reports
Most of the outstanding annual financial reports have been added to the website. 2017 is still a work-in-progress and will be completed next month.
2020
2019
2018
2017
IFGU Communications Channels
Instagram is growing steadily and is one of our better-performing social media channels.
Facebook followers: 929
Twitter: 522
Instagram: 745
IFGU Website Views and Visits
Highlights
Visits to the IFGU site are often from new visitors and are starting to pick up with promotion for the AMPlifying the Urban Forest program picking up.
Top pages by views past month (November 1, 2021 – November 30, 2021)
- Invest from the Ground Up – 161
- Great things grow on trees – 48
- San Francisco Bay Area Tree Planting Project – 38
- 10 Myths about Trees – 25
- Trees mean business – 24
- Resources – 23
- About – 22
- Trees are the Lungs of the Earth – 22
- Trees are messy – 20
- AMPlifying the Urban Forest to Provide Grassroots Community Volunteer Opportunities – 19
Top pages by views (December 1, 2020 – November 30, 2021)
- Invest From the Ground Up – 1,403
- Trees are messy (part 1) – 500
- About – 471
- Trees are the Lungs of the Earth – 459
- San Francisco Bay Area Tree Planting Project – 383
- 10 Myths about Trees – 382
- Tree care guide and tips – 243
- Great Things Grow on Trees – 184
- Resources – 184
- Trees mean business – 154
Website performance over the past year (December 1, 2020 – November 30, 2021)
