May 2021
CAUFC Communications Channels
Email subscribers: 4,023
The email subscribers have remained static over the past three months.
Facebook page followers: 1,426
Twitter: 1,112
Instagram: 442
Facebook followers have picked up. Our new intern Nora has been posting regularly to Instagram, and we are showing some good growth in followers there.
Newsletter Performance & Email Audience
The April newsletter performance is shown below. The May newsletter will go out next week.
CAUFC Website Performance
May 1, 2020 – April 30, 2021
Highlights
The chart on the right tracks the page views and visitors to the site each month. Visits to the website were up last month, with regional councils and CaUFC hosting webinars.
Website statistics for the past 12 months
(May 1, 2021 – April 30, 2021).
- Visitors: 7,980
- Page Views: 18,580
Top pages by views for the past year
(May 1, 2020 – April 30, 2021)
- California Urban Forests Council – 4,116
- Home Page variation – 2,160
- Why Urban Forests? – 710
- About Us – 501
- Resources – 481
- California Climate Trees Map – 411
- Board – 401
- Trees are Essential Campaign – 386
- Events – 342
- Workshop Resources – 286
Top pages by views for the past month
(January 1, 2021 – January 31, 2021)
- Homepage – 1,440
- California Urban Forests Council – 351
- Plant Trees in Novato – 249
- Why Urban Forests? – 57
- Resources – 54
- News – 43
- About Us –36
- California Climate Trees Map – 33
- Board – 32
- Contact Us – 32
Classy
Donations this year.
Donations to our general funding: $315
Donations for our lobbying: $5,000
San Diego Kate Sessions Commitment: $972
Healthy Tree, Healthy Me
We have been developing more content for the Healthy Tree, Healthy Me campaign. The focus at the moment is infographics from a study that shows a correlation between canopy coverage and lower health care costs. We will share them here when they are ready. We are getting this ready to go once the study has been peer reviewed.
Trees are Essential Campaign
We will be developing more content for the Trees are Essential campaign. The content will be available after the current campaign looking at healthcare costs and tree canopy.
IFGU Communications Channels
Facebook followers: 929
Twitter: 521
Instagram: 704
IFGU Website Views and Visits
Highlights
Visits peaked with tree planting events.
Page Views (April): 860
Visitors (April): 609
Our visits to the site picked up with the Novato tree planting event for Cool Parks.
Visits to the IFGU site are often from new visitors and over 25% are coming from mobile devices and tablets. Therefore, I am planning to make the design of the site to be more mobile-first.
Our page of tree care guide and tips is now one of our most visited pages. We have promoted tree care in our newsletters and social media posts.
Top pages by views (May 1, 2020 – April 30, 2021)
- Invest From the Ground Up – 1,104
- About – 302
- Trees are the Lungs of the Earth – 263
- 10 Myths about Trees – 262
- Tree care guide and tips – 234
- San Francisco Bay Area Tree Planting Project – 209
- Resources – 188
- Great Things Grow on Trees – 152
- Trees mean business – 124
- Trees are messy (part 1) – 114
Top pages by views (April 1, 2021 – April 30, 2021)
- About – 312
- Invest from the Ground Up – 108
- San Francisco Bay Area Tree Planting Project – 52
- Great Things Grow on Trees – 47
- 10 Myths about Trees – 36
- Trees are the Lungs of the Earth – 31
- Tree care guide and tips – 29
- Trees are messy (part 1) – 27
- Resources – 21
- Why topping hurts trees – 17
Website performance over the past year (May 1, 2020 – April 30, 2021)
