Highlights

  • Email subscribers plateaued with no significant gains or losses
  • Email click rate increased & above the industry average for newsletters
  • Website stats are not fully available – the plugin measuring these was causing a conflict
  • Facebook likes and followers continue to grow
  • Board fundraising pages set up & running – results below

CAUFC Communications Channels

Facebook page likes: 1,249
Facebook page followers: 1,249
Twitter: 960
Email subscribers: 1,519

Email Audience

Our email subscriber list has plateaued over the past month.

Since May, and using a simpler design for our newsletter, our subscribers who rarely open our newsletters has dropped 2%.

Our subscribers, broken down by how often they open and click our emails:

  • 17% Often
  • 7% Sometimes
  • 74% Rarely

June newsletter – See the newsletter here

16.7% opens
4.9% clicks

List average 19.7%
Industry average open rate 20.1%

List average 2.2%
Industry average click rate 2.2%

July newsletter – See the newsletter here
17.0% opens
4.5% clicks

List average 19.7%
Industry average open rate 20.1%

List average 2.2%
Industry average click rate 2.2%

 

MailChimp open (turquoise) and click rate (green). 

CAUFC Website Views and Visits

Highlights

May

  • The conference is gaining attention.
  • Our 404 Not Found page in the top 10 most visited may have been a bad link shared in either an email or online.
  • Visitors have also been checking out the Sacramento Valley Regional Council page.

June

  • Conference page continues to receive visits
  • Annual awards entries are starting to be submitted
  • Sacramento RUFC events are popular
  • The June newsletter captured people’s attention, with an average of almost six minutes spent on the page

July

  • Conference pages were being visited, especially after the email blast about registrations being open.
  • Urban Wood: Grow Once. Benefit Twice. has also been popular

 

Most visited pages (since May 2019 – new analytics plugin)
  1. 2019 Conference | California Urban Forests Council
  2. California Urban Forests Council | Growing Trees Make Great Communities (homepage)
  3. California Urban Forests Council (older homepage)
  4. Unveiling the City of Sacramento’s new Urban Forest Master Plan
  5. Why Urban Forests?
  6. Annual Awards 2019
  7. About Us
  8. Events
  9. Sacramento Valley Area Urban Forest Council
  10. Board
Average time on site

The average time visitors are spending on the website increased in July (statistics are for July 1 to July 14 only). 

Classy

Our standard donation page has yielded $610.22 since the beginning of the year. Another $7,000 has been received for our advocacy work from one of our sponsors.

The conference has raised $1,351 thus far in registrations.

IFGU Communications Channels

Facebook page likes: 912
Facebook page followers: 879
Twitter: 543
Instagram: 652

IFGU Website Views and Visits

Highlights

Looking at the top 10 most visited pages on the Invest from the Ground Up site, early pages, like that of a free tree offer for Albany continue to receive visits. I will redirect this page to our current tree-planting campaigns that offer free trees. 

 

Most visited pages (since May 2019 – new analytics plugin)
  1. Invest From the Ground Up
  2. Trees are the Lungs of the Earth
  3. San Francisco Bay Area Tree Planting Project
  4. Arbor Day Foundation Community Canopy Trees
  5. Cool Parks
  6. Tree Planting and Latest News
  7. Resources
  8. About
  9. A Special Summer Free Street Tree Offer for Albany Residents
  10. Adopt a tree