September 2020
Our Trees are Essential campaign is continuing. Initial survey results from 38 responses have been put into an infographic. We had a few more responses after a social media push and are now at 49 responses.
Trees are Essential Initial Survey Results Infographic
Trees are Essential Campaign on the web
The campaign site features eight pages, offering information, tools, and things to share on social media. From the landing page, visitors are directed to take a survey or to the stuff to share page. Survey pageviews are 83 for the residential survey and 58 for professionals.
Pageviews: 291
Time spent on page: 2 m 24 secs
5.7% of the total views
Pageviews: 197
Time spent on page: 23 secs
3.9% of the total views
Pageviews: 117
Time spent on page: 3 m 3 secs
2.3% of the total views
Pageviews: 83
Time spent on page: 3 m 44 secs
1.6% of the total views
Pageviews: 58
Time spent on page: 7 m 18 secs
1.1% of the total views
Pageviews: 59
Time spent on page: 2 m 20 secs
1.1% of the total views
10 views on YouTube
Pageviews: 7
Time spent on page: 46 secs
0.1% of the total views
Pageviews: 47
Time spent on page: 46 secs
0.9% of the total views
CAUFC Communications Channels
Email subscribers: 3,977
The email subscribers have slightly increased over the past month.
Facebook page followers: 1,405
Twitter: 1,045
Instagram: 258
All social media channels are continuing to grow slowly.
Email Audience
The September newsletter will be going out in the middle of the month. Our email list performance, measured by open and click rates:
- 19.7% Average Open Rate
- 2.2% Average Click Rate
- 0.1% Average Unsubscribe Rate
August newsletter performance:
- 15.2% Open Rate
- 1.2% Click Rate (23 clicks)
People opening our emails ‘often’ and ‘sometimes’ increased in the past month. Engagement (how our subscribers respond, by opening emails and clicking on links):
- 22% often
- 21% sometimes
- 54% rarely
CAUFC Website Views and Visits
Highlights
The chart on the right tracks the page views and visitors to the site each month. After peaking in September (for the conference), views and visitors dropped back before picking up again in January and dropping again in March. Views have once again picked up since we have been hosting webinars and adding more resources to the site.
Website statistics for the past 12 months
(September 1, 2019 – August 31, 2020).
- Visitors: 7,645
- Page Views: 21,180
Average time on site
The average time visitors are spending on the website has decreased slightly over the past month, to 1 minute and 13 seconds (73 seconds).
Website performance over the past year (September 1, 2019 – August 31, 2020)
Website
Sessions:
10,150
Visitors
to Site:
7,645
Page
Views:
21,180
% New Sessions:
73%
Pages/
Session:
1.99
Avg. Time
on Site:
1m 44secs
New Sessions:
87%
Returning Sessions:
13%
Device:
Tablet 2.4%
Mobile 25.2%
Desktop 72.4%
Top pages by views (September 1, 2019 – August 31, 2020)
- Home page – 4,698
- Schedule 2019 – 840
- Why Urban Forests? – 652
- About Us – 578
- Resources – 568
- Events – 526
- Home Page – 435
- Board – 390
- Haiku – 370
- CA Climate Trees Map – 363
Top pages by views (August 1, 2020 – August 31, 2020)
- Home page – 326
- Trees are Essential (Landing Page) – 54
- Why Urban Forests? – 54
- About Us – 51
- Trees are Essential Survey – 42
- Sacramento Valley Regional Urban Forests Council – 39
- Bay Area Urban Forest Ecosystem Council – 38
- Resources – 29
- Board – 23
- Events – 23
Classy
Donations this year:
Donations: $9,551
Donations: 25
IFGU Communications Channels
Facebook followers: 932
Twitter: 524
Instagram: 685
IFGU Website Views and Visits
Highlights
Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have started to pick up with tree workshops and planting events starting in the spring before the Coronavirus cancellations.
Page Views (August): 279
Visitors (August): 155
Average time on site
The average time visitors are spending on the website is 32 seconds.
Top pages by views (September 1 1, 2019 – August 31, 2020)
- Invest From the Ground Up –
Growing Trees Make Great Neighborhoods – 1,791 - San Francisco Bay Area Tree Planting Project – 403
- Arbor Day Foundation Community Canopy Trees – 330
- Trees are the Lungs of the Earth – 304
- Home page – 290
- Resources – 284
- Tree care guide and tips – 194
- Great things grow on trees – 178
- About Us – 164
- CIRCLE3.0 – 164
Top pages by views (August 1, 2020 – August 31, 2020)
- Invest From the Ground Up –
Growing Trees Make Great Neighborhoods – 89 - Resources – 25
- Trees are the lungs of the earth – 25
- 10 myths about trees – 22
- Tree care guide and tips – 18
- Watering guides – 14
- About – 10
- “Trees are Messy” Part 1 – 10
- San Francisco Bay Area Tree Planting Project – 8
- Why topping hurts trees – 8