We are looking at new tree tags that are not plastic for some of the Cool Parks tree plantings. The design would be printed on aluminium with a QR code that could be scanned and a full breakdown of the benefits of the planted tree given on the website. This is a sample page.

Email subscribers: 1,621

The email subscribers have increased over the past month. We added some new subscribers due to the popularity of Kelaine Ravdin’s webinar on calculating Greenhouse Gas benefits. 100 people signed up for the webinar with 76 actually joining the webinar on the day. 

Our email list performance, measured by open and click rates:

• 19.6% Average Open Rate
• 2.2% Average Click Rate
• 0.1% Average Unsubscribe Rate

January newsletter performance:

• 17.7% Open Rate
• 3.8% Click Rate (62 clicks)

Engagement (how our subscribers respond, by opening emails and clicking on links):

• 13% often
• 10% sometimes
• 71% rarely

Highlights

The chart on the right tracks the page views and visitors to the site each month. After peaking in September, views and visitors dropped back before picking up again in January.

Website statistics for the past 12 months
(Mar 1, 2019 – Feb 29, 2020).

• Visitors: 6,461
• Page Views: 18.6k

Average time on site

The average time visitors are spending on the website increased in February, to 1 minute and 28 seconds.

Website
Sessions:

9,040

Visitors
to Site:

6,461

Page
Views:

18,61k

% New Sessions:

72%

Pages/
Session:

2.06

Top pages by views (Feb 1, 2019 – Jan 30, 2020)

1. Home page – 4,674
2. Schedule 2019 – 1,342
3. 2019 Conference – 560
4. Why Urban Forests? – 560
5. Events – 548
6. Resources – 516
7. About Us – 489
8. Speakers 2019 – 437
9. Home Page – 435
10. CA Climate Trees Map –351

Donations this year: 

Donations: $3,084
Donations: 5

Facebook page likes: 943
Twitter: 534
Instagram: 686

Highlights

Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have picked up with tree workshops and planting events starting in the spring.

Page Views (February): 602

Visitors (February): 402

Average time on site

The average time visitors are spending on the website increased in February, to 47 seconds.

Top pages by views (Mar 1, 2019 – Feb 29, 2020)

1. Invest From the Ground Up –
   Growing Trees Make Great Neighborhoods
2. San Francisco Bay Area Tree Planting Project
3. Arbor Day Foundation Community Canopy Trees
4. Trees are the Lungs of the Earth
5. Home page
6. Resources
7. About us
8. Great things grow on trees
9. CIRCLE3.0
10. Trees mean business