June 2021

CAUFC Communications Channels

Email subscribers: 4,030 

The number of email subscribers has increased slightly over the past few months.

 

Facebook page followers: 1,434
Twitter: 1,115
Instagram: 453

Facebook followers have picked up slightly, as has Instagram. More frequent posting is helping our follower counts grow.

Newsletter Performance & Email Audience

The June newsletter will go out next week. We skipped a newsletter in May, due to getting our drought awareness “save water and save trees” campaign launching this month. We have been reminding our audience to water their trees, since earlier in spring, when drought was first declared in California.

CAUFC Website Performance 

June 1, 2020 – May 31, 2021

Highlights

The chart on the right tracks the page views and visitors to the site each month. Visits to the website were up last month, with regional councils and CaUFC hosting webinars.

Website statistics for the past 12 months
(June 1, 2021 – May 31, 2021).

  • Visitors: 7,861
  • Page Views: 18,270

 

Top pages by views for the past year
(June 1, 2020 – May 31, 2021)
  1. California Urban Forests Council – 3,997
  2. Home Page variation – 2,160
  3. Why Urban Forests? – 736
  4. About Us – 501
  5. Resources – 451
  6. Board – 417
  7. California Climate Trees Map – 406
  8. Trees are Essential Campaign – 390
  9. Events – 333
  10. Plant trees in Novato – 283
Top pages by views for the past month
(January 1, 2021 – January 31, 2021)
  1. California Urban Forests Council – 312
  2. Why Urban Forests? – 67
  3. About Us –41
  4. Board – 36
  5. Plant Trees in Novato – 34
  6. Resources – 31
  7. Programs – 29
  8. Contact Us – 26
  9. Events – 26
  10. California Climate Trees Map – 21

Classy

Donations this year. 

Donations to our general funding: $358

Donations for our lobbying: $6,000

Fees: $329

Kate Sessions Commitment (for San Diego): $972

Healthy Tree, Healthy Me

We have been developing more content for the Healthy Tree, Healthy Me campaign. The focus at the moment is infographics from a study that shows a correlation between canopy coverage and lower health care costs. We will share them here when they are ready. We are getting this ready to go once the study has been peer reviewed.

Trees are Essential Campaign

We will be developing more content for the Trees are Essential campaign. The content will be available after the current campaign looking at healthcare costs and tree canopy.

IFGU Communications Channels

Facebook followers: 958
Twitter: 519
Instagram: 729

IFGU Website Views and Visits

Highlights

Visits peaked with tree planting events.

Page Views (April): 860
Visitors (April): 609

Our visits to the site picked up with the Novato tree planting event for Cool Parks.

Visits to the IFGU site are often from new visitors and over 25% are coming from mobile devices and tablets. Therefore, I am planning to make the design of the site to be more mobile-first.

Our page of tree care guide and tips is now one of our most visited pages. We have promoted tree care in our newsletters and social media posts. 

 

Top pages by views (June 1, 2020 – May 31, 2021)
  1. Invest From the Ground Up – 1,091
  2. About – 396
  3. Trees are the Lungs of the Earth – 318
  4. 10 Myths about Trees – 286
  5. San Francisco Bay Area Tree Planting Project – 227
  6. Tree care guide and tips – 208
  7. Resources – 180
  8. Great Things Grow on Trees – 170
  9. Trees are messy (part 1) – 162
  10. Trees mean business – 137
Top pages by views (May 1, 2021 – May 31, 2021)
  1. Invest from the Ground Up – 113
  2. Trees are the Lungs of the Earth – 63
  3. Trees are messy (part 1) – 54
  4. 10 Myths about Trees – 41
  5. San Francisco Bay Area Tree Planting Project – 26
  6. Tree care guide and tips – 24
  7. Trees mean business – 23
  8. About – 20
  9. Great Things Grow on Trees – 19
  10. Invest from the Ground Up (homepage variation) – 12

Website performance over the past year (June 1, 2020 – May 31, 2021)

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