We have launched our Trees are Essential campaign at the end of June. The campaign area of the website features tools and resources to help people advocate for urban trees. The first call to action of the campaign centered on a survey. The survey is designed to discover the community’s attitude towards urban forestry and the extent of local budget cuts. We have had 38 responses to our survey thus far and will be publishing the results in our next newsletter.
Trees are Essential Campaign on the web
The campaign site features eight pages, offering information, tools, and things to share on social media. From the landing page, visitors are directed to take a survey or to the stuff to share page. Survey pageviews are 49 for the residential survey and 38 for professionals.
Time spent on page: 1 m 06 secs
Time spent on page: 3 m 58 secs
Time spent on page: 3 m 35 secs
Time spent on page: 29 secs
Time spent on page: 33 secs
Time spent on page: 2 m 24 secs
Trees are Essential Campaign performance on social media
The Trees are Essential campaign is running on Facebook, Twitter, and Instagram. Articles from news sources have been shared on social media relating to urban forestry budget cuts, urban forestry and public health, and Covid-19 and air pollution. We have also shared links to advocacy resources
COVID-19 and air pollution (article)
Post clicks: 32
Why Public Health Researchers Are Looking to Urban Trees (article)
Post clicks: 42
San Francisco Tells City To Prepare For Double-Digit Budget Cuts (article)
Post clicks: 10
Post clicks: 13
Advocate for Urban Forestry (slide show of powerpoint presentation)
Post clicks: 7
Advocate – Ask your city to stop cutting trees (face mask image)
Post clicks: 8
Our top performing tweets were the promotion of the upcoming webinar with Dr. Ming Kuo (489 impressions, 7 likes, 7 clicks on links and 2 retweets). The tweet with a link to the advocacy resources also performed well, with 230 impressions, 2 retweets, 2 links and 2 likes. Impressions equals the total number of times the tweet has been seen.
Here are some of our most popular posts on Instagram the past month. Impressions equals the total number of times the post has been seen. Engagement measures the number of likes, comments, shares or times the post was bookmarked.
Trees are Essential Survey Results – Residential
Our audience was directed to the website and asked to complete a short survey regarding their attitudes towards their urban forest and their knowledge of local budget cuts. Here are the results of the residential responses.
Age Groups of Concerned Residents
B: No answer
Thinking about the trees in your community, do you have;
A: Just right
B: Too few
What is the most important benefit that urban trees provide in your neighborhood?
A: No trees to get benefits from
B: Encourage exercise
C: Cool the neighborhood
Currently, do you see City residents behavior toward access to parks and greenspace changing?
People mostly reported seeing more people in their local parks and on trails when asked for more details.
Are you seeing community members getting more involved in urban forestry issues?
Trees are Essential Survey Results – Professionals
Our audience was directed to the website and asked to complete a short survey regarding their attitudes towards their urban forest and their knowledge of local budget cuts. Here are the results of the professional responses.
Age Groups of Concerned Residents
Department or area of focus;
A: Public Works
B: No Answer
C: Real Estate Services
F: Parks and Recreation
Has your city or town cut spending on any of the following?
A: Cuts occurring, no details yet
C: Tree Care
D: No cuts
E: Urban Forestry Planning
Have jobs been lost, or are jobs expected to be cut in the near future?
Has your organization been impacted by any changes to city budgets for urban forestry?
Has your organization cut jobs or are planning to cut jobs in the near future?
CAUFC Communications Channels
Email subscribers: 3,727
The email subscribers have slightly increased over the past three months from a previously reported list of 1,619. The big difference is due to adding email addresses of volunteers from past events, from those who signed up from community canopy trees and also, a list shared from WCISA of members with a city email address (for promoting a webinar).
Facebook page followers: 1,398
All social media channels are continuing to grow. More frequent posting to Twitter and Instagram with the Trees are Essential campaign have helped.
Our email list performance, measured by open and click rates:
- 23.5% Average Open Rate
- 3.5% Average Click Rate
- 0.1% Average Unsubscribe Rate
June newsletter performance:
- 19.1% Open Rate
- 2.6% Click Rate (62 clicks)
People opening our emails ‘often’ and ‘sometimes’ increased in the past month. Engagement (how our subscribers respond, by opening emails and clicking on links):
- 21% often
- 22% sometimes
- 54% rarely
CAUFC Website Views and Visits
The chart on the right tracks the page views and visitors to the site each month. After peaking in September (for the conference), views and visitors dropped back before picking up again in January and dropping again in March. Views have once again picked up since we have been hosting webinars and adding more resources to the site.
Website statistics for the past 12 months
(July 1, 2019 – June 30, 2020).
- Visitors: 7,826
- Page Views: 21,780
Average time on site
The average time visitors are spending on the website has increased over the past 12 months, to 1 minute and 52 seconds.
Website performance over past year (July 1, 2019 – June 30, 2020)
% New Sessions:
Top pages by views (July 1, 2019 – June 30, 2020)
- Home page – 5,549
- Schedule 2019 – 1,358
- Why Urban Forests? – 668
- Resources – 634
- Events – 599
- About Us – 578
- Speakers 2019 – 463
- Home Page – 435
- CA Climate Trees Map – 393
- Board – 374
Top pages by views (June 25, 2020 – July 15, 2020)
- Home page – 230
- Trees are Essential (Landing Page) – 125
- Trees are Essential Survey – 120
- Trees are Essential Webinar Dr Ming Kuo – 74
- Trees are Essential Stuff to Share – 61
- Resdient Survey – 49
- Professional Survey – 38
- Trees are Essential Advocacy Resources – 36
- Why Urban Forests? – 30
- Trees are Essential Tools – 28
Donations this year:
*$203.90 has been donated for the Dr. Kuo webinar
IFGU Communications Channels
Facebook followers: 925
IFGU Website Views and Visits
Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter. Visits have picked up with tree workshops and planting events starting in the spring.
Page Views (March): 369
Visitors (March): 200
Average time on site
The average time visitors are spending on the website increased in March, to 84 seconds, almost double of the past month.
Top pages by views (Apr 1, 2019 – March 31, 2020)
- Invest From the Ground Up –
Growing Trees Make Great Neighborhoods
- San Francisco Bay Area Tree Planting Project
- Arbor Day Foundation Community Canopy Trees
- Trees are the Lungs of the Earth
- Home page
- About us
- Great things grow on trees
- Trees mean business