Email subscribers: 1,597

The email subscribers dropped over the past month due to a combination of unsubscribers and also, bounced addresses.

Our email list performance, measured by open and click rates:

• 19.6% Average Open Rate
• 2.2% Average Click Rate
• 0.1% Average Unsubscribe Rate

January newsletter performance:

• 17.8% Open Rate
• 4.0% Click Rate (63 clicks)

Highlights

Chart on the right tracks the page views and visitors to the site each month. After peaking in September, views and visitors dropped back before picking up again in January.

Website statistics for the past 12 months
(Feb 1, 2019 – Jan 31, 2020).

• Visitors: 5,950
• Page Views: 17.18k

Average time on site

The average time visitors are spending on the website increased in January, to 1 minute and 22 seconds.

Website
Sessions:

8,349

Visitors
to Site:

5,950

Page
Views:

17,18k

% New Sessions:

71%

Pages/
Session:

2.06

Top pages by views (Feb 1, 2019 – Jan 30, 2020)

1. Home page – 4,248
2. Schedule 2019 – 1,338
3. 2019 Conference – 540
4. Why Urban Forests? – 500
5. Events – 491
6. Resources – 464
7. About Us – 442
8. Home Page – 435
9. Speakers 2019 – 429
10. CA Climate Trees Map –324

End-of-year fundraising campaign: 

Donations: $236.82
Donors: 3

Facebook page likes: 943
Twitter: 534
Instagram: 686

Highlights

Visits to the IFGU site trended up with the fall tree planting events for the Cool Parks program, before dropping off over the winter.

Page Views (January): 411

Visitors (January): 230

Average time on site

The average time visitors are spending on the website increased in January, to 1 minute and 22 seconds.

Top pages by views (Feb 1, 2019 – Jan 30, 2020)

1. Invest From the Ground Up –
   Growing Trees Make Great Neighborhoods
2. San Francisco Bay Area Tree Planting Project
3. Arbor Day Foundation Community Canopy Trees
4. CIRCLE3.0
5. Trees are the Lungs of the Earth
6. Resources
7. Trees mean business
8. Invest From the Ground Up –
   Community Tree Planting
9. About
10. Tree Planting and Latest News